![]() ![]() While the retail market is rapidly advancing, the E1 Prima’s compact size and high-end functionality makes it more than just a domestic machine for professionals or enthusiasts. Due to the rapid change in market needs as a result of the pandemic, Victoria Arduino has the opportunity to tap into a new demographic of coffee drinkers who are interested in consuming high-quality espresso at home.” Victoria Arduino’s one-group E1 Prima machine reflects beauty and versatility. “Now, consumers are spending more time at home and are looking for an exclusive coffee experience outside the coffee shop. “Before the coronavirus, people were constantly busy and looked for coffee options that were fast and convenient,” Feliziani says. We have created a new standard for a one-group machine in a time many may not have expected us to.”Ĭatering to the home market has always been part of the Victoria Arduino’s strategy, which it did with the launch of its Theresia machine in 2013, but Feliziani admits market needs have altered quite substantially, and customer expectations have heightened. “It wasn’t easy to launch the E1 Prima in this way, but I’m so happy with the team, the way we were able to unite, and what we have achieved together. “We had more people attend our virtual launch than we could have physically had in one room,” he tells Global Coffee Report. Star of the launch video, Simonelli Group Vice President Marco Feliziani, says the virtual result was ever better than he expected. With COVID-19 restrictions abolishing celebrations in-person, the company unveiled its E1 Prima one-group espresso machine on 18 September with an online video that, at the time of print, had been watched by more than 20,000 people across the globe. This time around, the Italian machine manufacturer had to think differently. There’s entertainment, cocktails and crowds of iPhones that hover over every inch of the machine to get the perfect ‘Instagram-worthy’ shot. Victoria Arduino is used to product launches that invite hundreds of guests to marvel at its latest creation. Global Coffee Report discovers why the Victoria Arduino E1 Prima is a versatile one-group espresso machine setting a new standard with infinite opportunities. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |